Social Media Belfast 2018

06, September, 2018

Titanic, Belfast

Social Media Belfast 2018

Social Media Belfast is back for 2018! Our exciting line up of speakers will examine how to build your brand and execute a winning social media marketing strategy. With tips and tricks from local and visiting industry experts, delegates will hear successful case studies that have achieved effective results. Social media is a vital asset to any business, public sector organisation or charity and it is essential to get maximum benefit from your social media strategy to get results.

What are #smbelfast delegates saying?

@InvestNI_Europe Excellent morning so far at Social Media Belfast conference learning key trends in digital marketing #smbelfast

@Tascomi GREAT DAY! #smbelfast

@vicsboyle Feeling inspired after a great day at #smbelfast... great line up of speakers & great venue.! Thank you #rollon2018

@stephymc32 #smbelfast always a brilliant event!

Social Media Belfast 2018 Speakers

Josh Powell

Head of International Brand Engagement, Paddy Power Betfair

Tara O’Rourke

Head of Hellenic Brand Marketing Deep RiverRock, Coca Cola HBC

Social Media Belfast 2018 Programme

Time Speaker Presentation
0830 Registration and morning coffee
0900 Chairman’s welcome and introduction
Paul McGarrity
Managing Director, Octave Digital
Key social media trends to prepare for
It is important to understand Northern Ireland’s social media landscape and how your organisation can fit into it. Paul will drill down into the individual performance of social networks and how to adapt your strategy to upcoming trends. Hear tips, advice and useful industry examples.
Ali McInerney
Head of Communications, UK, Ireland and Nordics, Instagram(invited)
Instagram at Social Media Belfast 2018
Josh Powell
Head of International Brand Engagement, Paddy Power Betfair
Creating risk-taking original content
Paddy Power Betfair is a brand with personality and cheeky social media content. Josh is responsible for growing Betfair's brand awareness and consideration across international markets and new territories through clear strategy and marketing execution.
Tara O’Rourke
Head of Hellenic Brand Marketing Deep RiverRock, Coca Cola HBC
Social media: An immersive branding opportunity
Tara will present Coca Cola HBC’s social media strategy at Social Media Belfast, with a particular focus on Deep RiverRock and the exciting work they are currently doing.
Speaker tbc
999: Engaging the public through social
Questions & answers / Panel discussion
1045 Morning coffee / networking break
Alexandra Maslaney
Senior Social Analyst, In the Company of Huskies
Using analytics and data to improve your social media strategy
Am I measuring effectively? This is an important question for anyone involved in social media. Analytics are essential to developing an iterative social media marketing process, data is an important tool to understand your results in order to inform future strategy.
James Maguire
Digital Manager, Spar NI
Growing your social media brand to increase offline sales
The role that social media plays in driving offline sales should not be underestimated. Bringing your offline community online can bring big rewards and build loyalty.
Sinéad Carroll
CEO and Founder, The Irish Blogger Agency
Effective blogging: Connecting with influencers
2017 was the year of influencer marketing and is huge growth area. The Irish Blogger Agency is home to more than 500 bloggers, vloggers and social influencers. Sinead will explore the potential for influencers and brands to work together.
Paul Buckley
Head of Social Media, Aer Lingus (invited)
Transforming social customer care
Robert Shilliday
PR and Communications Manager, RNIB
Creating impactful campaigns on a budget
Regardless of budget, your campaign must always reach the right people. RNIB as social media content providers must cater for different levels of sight, provide support and drive fundraising awareness.
Questions & answers / Panel discussion
1315 Conference close followed by networking lunch

Register your place

This half day conference will bring together Northern Ireland’s top communications professionals. Visiting and local speakers will share their insights and future outlook for social media. Put your questions directly to our panel of experts and join the discussion at #smbelfast!

Delegate fee

£210 + VAT @20% = £252

venue information

Titanic Belfast, 1 Olympic Way, Queens Road, Belfast BT3 9EP

Contact #smbelfast

Davidson House
Glenavy Road Business Park
Co. Down BT67 0LT

Tel: 028 9261 9933
Twitter: @agendani