Social Media Belfast 2018

06, September, 2018

Titanic, Belfast

Last few places remaining!

Social Media Belfast 2018

Social Media Belfast is back for 2018! Our exciting line up of speakers will examine how to build your brand and execute a winning social media marketing strategy. With tips and tricks from local and visiting industry experts, delegates will hear successful case studies that have achieved effective results. Social media is a vital asset to any business, public sector organisation or charity and it is essential to get maximum benefit from your social media strategy to get results.

What are #smbelfast delegates saying?

@InvestNI_Europe Excellent morning so far at Social Media Belfast conference learning key trends in digital marketing #smbelfast

@Tascomi GREAT DAY! #smbelfast

@vicsboyle Feeling inspired after a great day at #smbelfast... great line up of speakers & great venue.! Thank you #rollon2018

@stephymc32 #smbelfast always a brilliant event!

Social Media Belfast 2018 Speakers

Social Media Belfast 2018 Programme

Time Speaker Presentation
0830 Registration and morning coffee
0900 Chairman’s welcome and introduction
Paul McGarrity
Managing Director, Octave Digital
Key social media trends to prepare for
It is important to understand Northern Ireland’s social media landscape and how your organisation can fit into it. Paul will drill down into the individual performance of social networks and how to adapt your strategy to upcoming trends. Hear tips, advice and useful industry examples.
Tara O’Rourke
Head of Coca Cola Hellenic Brands Marketing, Coca Cola HBC Ireland
Hydrating the conversation: An immersive branding opportunity
Tara will present Coca Cola HBC’s social media strategy at Social Media Belfast, with a particular focus on Deep RiverRock and the exciting work they are currently doing.
Sinéad Carroll
CEO and Founder, The Irish Blogger Agency
Connecting with brands and influencers
2017 was the year of influencer marketing and is a huge growth area. The Irish Blogger Agency is home to more than 500 bloggers, vloggers and social influencers. Sinead will explore the potential for influencers and brands to work together.
Jeanie Johnston
Head of Communications, and
Katie English
Digital Communications Officer, South Eastern HSC Trust
Digital takeover in healthcare
Jeanie will look at how the South Eastern Health and Social Care Trust uses social media to connect with patients and provide important information to the wider general public. This includes the use of video to give an insight into the day to day work of staff and how the Trust engages different audiences for different services.
Questions & answers / Panel discussion
1045 Morning coffee / networking break
Alexandra Maslaney
Senior Social Analyst, In the Company of Huskies
Stop playing the guessing game: Insight through analytics
Am I measuring effectively? This is an important question for anyone involved in social media. Analytics are essential to developing an iterative social media marketing process, data is an important tool to understand your results in order to inform future strategy.
Alyson Henry
Journalist, Storyful
Tell more Powerful Stories
User-generated content is 35% more memorable than traditional brand creative and 20% more influential on purchase decisions. Storyful finds the user-generated moments that matter, telling authentic stories to target audiences. Alyson will look at infusing your brand with social video and news.
James Maguire
Digital Manager, Henderson Group
Growing your social media brand to increase offline sales
The role that social media plays in driving offline sales should not be underestimated. Bringing your offline community online can bring big rewards and build loyalty.
Petra Wolsey
Group Marketing Director, The Beannchor Group
Transforming social customer care and interaction
In the age of TripAdvisor and Instagram, social media has transformed the customer experience. Petra will give delegates an insight into how the five star Merchant Hotel has adapted to this new landscape.
Robert Shilliday
PR and Communications Manager, RNIB
Is your social media content accessible?
Regardless of budget, your campaign must always reach the right people. RNIB as social media content providers must cater for different levels of sight, provide support and drive fundraising awareness.
Questions & answers / Panel discussion
1315 Conference close followed by networking lunch

Register your place

This half day conference will bring together Northern Ireland’s top communications professionals. Visiting and local speakers will share their insights and future outlook for social media. Put your questions directly to our panel of experts and join the discussion at #smbelfast!

Delegate fee

£210 + VAT @20% = £252

venue information

Titanic Belfast, 1 Olympic Way, Queens Road, Belfast BT3 9EP

Contact #smbelfast

Davidson House
Glenavy Road Business Park
Co. Down BT67 0LT

Tel: 028 9261 9933
Twitter: @agendani