Social Media Belfast 2019


Titanic, Belfast

Places filling up fast

Social Media Belfast 2019

05.09.2019 • Titanic, Belfast

Social media is evolving – is your marketing? Marketers need to know the key trends to prepare for and how to create a strategy that adds value to your organisation. It is important to get the right content to the right audience at the right time.

Following a sold-out event in 2018, the annual Social Media Belfast 2019 Conference is now a full day and will bring together expert speakers and industry leaders to discuss the exciting developments happening in social media and how you can implement this in your marketing campaigns.

What are #smbelfast delegates saying?


Getting the latest digital updates 💡 at #smbelfast looking forward to putting some of them into practice as we continue to engage with our audiences 📡📣🔉


Today we were at the Social Media Belfast Conference in the stunning Titanic Museum. We are always encouraging our staff to look for new ways of engaging with our followers online, with this event offering some inspiring insights! #smbelfast


Keeping up with digital trends and gaining insight into how to better reach our patients and staff at #smbelfast


Talking all things Social Media Belfast today! #smbelfast

Social Media Belfast 2019 Speakers

Social Media Belfast 2019 Programme

Time Speaker Presentation
0830 Registration and morning coffee
0900 Chairman’s welcome and introduction
Paul McGarrity
Managing Director, Octave Digital
Key social media trends to prepare for
It is important to understand Northern Ireland’s social media landscape and how your organisation can fit into it. Paul will drill down into the individual performance of social networks and how to adapt your strategy to upcoming trends. Hear tips, advice and useful industry examples.
Aoife Caulfield
Senior Sales Manager, Twitter
Twitter @ #smbelfast
Plan and execute a Twitter marketing strategy that works for your brand. Aoife will share examples of successful case studies and how organisations can get the best results from the network.
James Coltham
Head of Digital and Content, The Scottish Government
Government engagement: Communicating effectively
James will present on how the Scottish Government engages the public and communicates important information to stakeholders through social media.
Sarah Jones
Head of the Birmingham School of Media, Birmingham City University
360 immersive storytelling: Social media and virtual reality
Virtual reality has the potential to disrupt social media. Marketers need to be aware of the potential of VR as a new way to experience content. Sarah’s research focuses on immersive realities (VR/AR) and experiential film.
Questions & answers / Panel discussion
1045 Morning coffee / networking break
1115 Ciara Byrne
PR and Communications Manager, Dogs Trust Ireland
A 'ruff' guide to making social media work smarter
Social media is an effective tool for raising awareness. Visiting speaker Ciara will open this session with cuteness, but also important lessons on how to achieve your desired social media outcomes on a budget and share successful campaigns.
Donna Roddy
Social Media Officer, Visit Derry
Tapping into the ‘Derry Girls’ phenomenon
The hit channel 4 comedy Derry Girls has the potential to boost tourism and is attracting international visitors to the city. Donna will talk about Visit Derry’s social media activity surrounding the show and their upcoming Spring/Autumn campaigns.
Charlie McCloskey
Head of Digital, ICC Belfast | Waterfront
Driving sales through a digital-first approach
Charlie will give delegates an update on the digital-first marketing approach adopted by the ICC Belfast | Waterfront. This will include showcasing the ICC on social media as an international venue and Belfast as a business tourism destination, alongside targeting potential local audiences to drive entertainment sales.
Donagh Humphreys
Social & Digital Director, Thinkhouse
The known knowns and unknown unknowns of social media
Thinkhouse is a Dublin-based agency focused specially on youth marketing, helping organisations understand and connect with 18-35 year olds. Thinkhouse future-proofs some of the world’s leading brands and delivers bold ideas with impact using the right tools and media channels.
Subhajit Banerjee
Head of Transformation, 10 Downing Street and Cabinet Office Communications UK
Communicating with the public: Getting your message heard
Subhajit’s role at the UK Cabinet Office includes overseeing the challenges of communicating in the digital world such as tackling misinformation and upskilling government.
Questions & answers / Panel discussion
1315 Networking lunch
1400 Sharon Campbell
Deputy Head of Communications, Trinity College Dublin
#TrinityisSocial - Building relationships through social media
Sharon will look at how Trinity College Dublin uses social media as part of the overall communications strategy to engage and build relationships with current and potential students
Aoife McKevitt
Content Editor, BBC Northern Ireland
Connecting with audiences in third party spaces
BBC Northern Ireland uses social media to drive audiences to their platforms. Aoife will showcase different types of content and promotional material and talk about how they had impact.
Jack Hamilton
Chief Operating Officer, Mash Direct
Using social media to engage consumers and increase product sales
Social media can be a powerful platform for getting your products in front of a target audience. Jack will share Mash Direct's strategy and how they have engaged consumers in order to increase sales and brand awareness.
Carly Rodgers
Head of Digital, Lighthouse Communications | George Best Belfast City Airport
George Best Belfast City Airport: Social customer service
Carly directs the social and digital strategy for the airport and will share how the organisation uses social media to interact with customers as well as attracting potential travellers.
Questions & answers / Panel discussion
1600 Conference close

Register your place

This full day conference will bring together Northern Ireland’s top communications and marketing professionals. Visiting and local speakers will share their insights and future outlook for social media. Put your questions directly to our panel of experts and join the discussion at #smbelfast!

Sponsorship and exhibition opportunities

There are opportunities for sponsorship and exhibition at Social Media Belfast 2019. This annual event attracts 200 senior social media marketing professionals from across a multitude of industries. To find out how your organisation could benefit from partnership with this important event solely dedicated to social media and its potential for marketing, please contact Fiona McCarthy on 028 9261 9933 or email

Delegate fee

£230 + VAT @20% = £276

venue information

Titanic Belfast, 1 Olympic Way, Queens Road, Belfast BT3 9EP

Contact #smbelfast

Davidson House
Glenavy Road Business Park
Co. Down BT67 0LT

Tel: 028 9261 9933
Twitter: @agendani