Social Media Belfast is back for 2018! Our exciting line up of speakers will examine how to build your brand and execute a winning social media marketing strategy. With tips and tricks from local and visiting industry experts, delegates will hear successful case studies that have achieved effective results. Social media is a vital asset to any business, public sector organisation or charity and it is essential to get maximum benefit from your social media strategy to get results.
@InvestNI_Europe Excellent morning so far at Social Media Belfast conference learning key trends in digital marketing #smbelfast
@Tascomi GREAT DAY! #smbelfast
@vicsboyle Feeling inspired after a great day at #smbelfast... great line up of speakers & great venue.! Thank you #rollon2018
@stephymc32 #smbelfast always a brilliant event!
|0830||Registration and morning coffee|
|0900||Chairman’s welcome and introduction|
Managing Director, Octave Digital
|Key social media trends to prepare for
It is important to understand Northern Ireland’s social media landscape and how your organisation can fit into it. Paul will drill down into the individual performance of social networks and how to adapt your strategy to upcoming trends. Hear tips, advice and useful industry examples.
Head of Coca Cola Hellenic Brands Marketing, Coca Cola HBC Ireland
|Social media: An immersive branding opportunity
Tara will present Coca Cola HBC’s social media strategy at Social Media Belfast, with a particular focus on Deep RiverRock and the exciting work they are currently doing.
CEO and Founder, The Irish Blogger Agency
|Effective blogging: Connecting with influencers
2017 was the year of influencer marketing and is huge growth area. The Irish Blogger Agency is home to more than 500 bloggers, vloggers and social influencers. Sinead will explore the potential for influencers and brands to work together.
Head of Communications, South Eastern HSC Trust
|Engaging the public through social
Jeanie will look at how the South Eastern Health and Social Care Trust uses social media to connect with patients and provide important information to the wider general public. This includes the use of video to give an insight into the day to day work of staff and how the Trust engages different audiences for different services.
|Questions & answers / Panel discussion|
|1045||Morning coffee / networking break|
Senior Social Analyst, In the Company of Huskies
|Using analytics and data to improve your social media strategy
Am I measuring effectively? This is an important question for anyone involved in social media. Analytics are essential to developing an iterative social media marketing process, data is an important tool to understand your results in order to inform future strategy.
|Creating a social buzz: Viral news and video
User-generated content is 35% more memorable than traditional brand creative and 20% more influential on purchase decisions. Storyful finds the user-generated moments that matter, telling authentic stories to target audiences. Alyson will look at infusing your brand with social video and news.
Digital Manager, Spar NI
|Growing your social media brand to increase offline sales
The role that social media plays in driving offline sales should not be underestimated. Bringing your offline community online can bring big rewards and build loyalty.
Group Marketing Director, The Beannchor Group
|Transforming social customer care and interaction
In the age of TripAdvisor and Instagram, social media has transformed the customer experience. Petra will give delegates an insight into how the five star Merchant Hotel has adapted to this new landscape.
PR and Communications Manager, RNIB
|Is your social media content
Regardless of budget, your campaign must always reach the right people. RNIB as social media content providers must cater for different levels of sight, provide support and drive fundraising awareness.
|Questions & answers / Panel discussion|
|1315||Conference close followed by networking lunch|
This half day conference will bring together Northern Ireland’s top communications professionals. Visiting and local speakers will share their insights and future outlook for social media. Put your questions directly to our panel of experts and join the discussion at #smbelfast!
Titanic Belfast, 1 Olympic Way, Queens Road, Belfast BT3 9EP
Glenavy Road Business Park
Co. Down BT67 0LT
Tel: 028 9261 9933