Social media marketing trends are changing year-on-year, whether it is a new channel or additional features emerging, there is always plenty your organisation needs to keep up to speed with. Organisations need to stay in tune with best practice to be competitive in the over-crowded world of social. A social media strategy should be fluid – take this opportunity to reflect on your progress to date, find out what other organisations are doing and add new learnings from expert speakers.
The annual Social Media Belfast Conference is Northern Ireland’s leading social media event. Join us for a day of all things social to learn and innovate with over 200 fellow marketers. We hope to be back in person next year but until it is safe to do so we’re moving to a professional online platform which provides an interactive experience with our excellent line-up of expert speakers for 2020.
#SMBelfast 2020 will be using an online platform that will allow speakers and delegates to follow the normal structure of a conference.
This will include:
Delegates will get an interactive ‘conference experience’ that goes beyond the normal video conferencing meeting formats.
Our brains are bombarded with adverts, content and notifications. That’s why creating ads that are brain-friendly is crucial. HeyHuman use neuroscience to understand how people think and feel in order to inform marketing campaigns.
Chris will give the #SMBelfast audience an insight into the Trust’s work communicating with patients, staff and the wider public. He will look at how social media has played a vital role for citizen health engagement – particularly in light of the recent Covid-19 outbreak.
Western Health and Social Care Trust
Corrina manages social media, CRM, influencer marketing and content strategy for artists signed to Columbia Records UK, including George Ezra, Declan McKenna, James Vincent McMorrow, Harry Styles, AWA & Glowie. The ‘Staying At Tamara’s’ campaign was named one of Music Ally’s Best Music Marketing Campaigns and went on to follow in Ed Sheeran’s footsteps by winning Music Week’s Artist Marketing Campaign of 2018. Previously, Corrina worked at Google Ireland and with influential digital talent at Gleam Futures agency in London.
Columbia Records UK
The Still Here campaign, which aimed to increase public awareness on domestic violence in the context of the Covid-19 pandemic, has brought difficult but important content to Irish social media users.
Department of Justice and Equality Ireland
James is a solicitor specialising in intellectual property and media law issues. His presentation will look at protecting your corporate reputation in a digital world including defamation, branding and IP infringement.
The Giants have a strong community of fans, something which extends beyond the games and onto social. Mark will explore how to engage your organisation’s loyal consumers whilst attracting new audiences.
Mary will share insights into Northern Ireland Screen’s important work promoting the Northern Ireland film, television and new media industry on social media. The organisation has a number of different offerings across education, culture and the economy.
Northern Ireland Screen
Jessica will look at how Ulster University uses social media as part of their overall communications strategy to engage and build relationships with current and potential students.