List Schedule

09:00

Chair’s welcome

Paul McGarrity

Octave Digital

09:05

Key social media trends to prepare for

Understanding social media trends is vital for your organisation. Paul will examine how the latest developments will apply to your social media marketing strategy with useful advice and case studies.

Paul McGarrity

Octave Digital

09:25

Neuromarketing: Brain-friendly social media

Our brains are bombarded with adverts, content and notifications. That’s why creating ads that are brain-friendly is crucial. HeyHuman use neuroscience to understand how people think and feel in order to inform marketing campaigns.

Aoife McGuinness

HeyHuman UK

09:45

Critical communication and stakeholder engagement

Chris will give the #SMBelfast audience an insight into the Trust’s work communicating with patients, staff and the wider public. He will look at how social media has played a vital role for citizen health engagement – particularly in light of the recent Covid-19 outbreak.

Chris Curran

Western Health and Social Care Trust

10:05

Connecting with audiences on social

Corrina manages social media, CRM, influencer marketing and content strategy for artists signed to Columbia Records UK, including George Ezra, Declan McKenna, James Vincent McMorrow, Harry Styles, AWA & Glowie. The ‘Staying At Tamara’s’ campaign was named one of Music Ally’s Best Music Marketing Campaigns and went on to follow in Ed Sheeran’s footsteps by winning Music Week’s Artist Marketing Campaign of 2018. Previously, Corrina worked at Google Ireland and with influential digital talent at Gleam Futures agency in London.

Corrina Kavanagh

Columbia Records UK

10:25

#StillHere — Public awareness campaign to combat domestic violence during COVID-19

The Still Here campaign, which aimed to increase public awareness on domestic violence in the context of the Covid-19 pandemic, has brought difficult but important content to Irish social media users.

Darragh Brennan

Department of Justice and Equality Ireland

11:00

Comfort break

11:15

Being social: Innovative content that connects

Lana will showcase the engaging social content she produces for PropertyPal. She will demonstrate how creating conservations amongst your target demographic can benefit your social strategy.

Lana Richardson

PropertyPal

11:35

Harnessing the power of social media

Air Ambulance NI provides the Helicopter Emergency Medical Service (HEMS) for the region. This presentation will demonstrate the charity’s social media activity and successful campaigns to drive fundraising.

Charlotte Brown

Air Ambulance NI

11:55

Protecting your Brand in a Digital World — the Legal Toolbox

James is a solicitor specialising in intellectual property and media law issues. His presentation will look at protecting your corporate reputation in a digital world including defamation, branding and IP infringement.

James Griffiths

Pinsent Masons

12:15

The Belfast Giants: Interacting with a social community

The Giants have a strong community of fans, something which extends beyond the games and onto social. Mark will explore how to engage your organisation’s loyal consumers whilst attracting new audiences.

Mark Brooks

Odyssey Trust

13:00

Lunch break

14:00

Tourism marketing: Keep discovering

Social media has the potential to boost tourism and attract visitors, international and local, across various platforms. This presentation will demonstrate Fáilte Ireland’s social media activity and successful campaigns.

Jenny Finegan

Fáilte Ireland

14:20

Not so ‘socially distant’: Engaging with audiences during lockdown

Mary will share insights into Northern Ireland Screen’s important work promoting the Northern Ireland film, television and new media industry on social media. The organisation has a number of different offerings across education, culture and the economy.

Mary McVey

Northern Ireland Screen

14:40

How Ulster use a strategic approach to their social media

Jessica will look at how Ulster University uses social media as part of their overall communications strategy to engage and build relationships with current and potential students.

Jessica Markwell

Ulster University

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