Amanda works to develop Scotland’s outstanding reputation in the global market. This includes engaging with content creators and influencers. Their marketing aim is to not only increase the number of visitors to Scotland, but to enhance the value of their visits too.
Susie will outline how the Northern Ireland Assembly is actively engaging with the public and communicating important information to stakeholders through social media, including the use of live streaming to bring the work of the Assembly in front of a wider audience.
Northern Ireland Assembly
Coffee and networking break
Aoife leads a team of consumer centric marketers, working on the famous Lucozade and Ribena soft drinks brands as well as the Beam Suntory Alcohol portfolio. She will showcase their clever branding and engaging content which increases sales.
Suntory Beverage & Food Ireland
Chris will give the #SMBelfast audience an insight into the role social plays in the Public Health Agency’s work communicating important public health messages to the wider public. Important campaigns over the past year include providing information on Covid-19, the vaccine roll-out and organ donation.
Public Health Agency
Social media has disrupted traditional PR. It is one of the most important ways for an organisation to promote and protect their online reputation. Social media is a key platform for connecting with stakeholders, influencing and identifying threats.
Mark’s presentation will give an insight into the work of Guide Dogs NI and how they use social media to connect with visually impaired stakeholders whilst also using their channels to raise funds.
Guide Dogs NI
Nathalie’s presentation will focus on empowering social media professionals to successfully engage their audience on today’s hottest topic of climate change.
Business in the Community Ireland
Communication tips – Steven O’Riordan, Communications Specialist, Department of Housing, Local Government and Heritage Ireland (invited)
With important messages to deliver across various sectors, Steven’s communications remit covers housing, local government and heritage. He will outline the Department’s social strategy.
The Northern Ireland Fire and Rescue Service will share how they use social media as a tool to engage with communities and provide fire safety advice to a wider audience.