Our brains are bombarded with adverts, content and notifications. That’s why creating ads that are brain-friendly is crucial. HeyHuman use neuroscience to understand how people think and feel in order to inform marketing campaigns.
Chris will give the #SMBelfast audience an insight into the Trust’s work communicating with patients, staff and the wider public. He will look at how social media has played a vital role for citizen health engagement – particularly in light of the recent Covid-19 outbreak.
Western Health and Social Care Trust
Corrina manages social media, CRM, influencer marketing and content strategy for artists signed to Columbia Records UK, including George Ezra, Declan McKenna, James Vincent McMorrow, Harry Styles, AWA & Glowie. The ‘Staying At Tamara’s’ campaign was named one of Music Ally’s Best Music Marketing Campaigns and went on to follow in Ed Sheeran’s footsteps by winning Music Week’s Artist Marketing Campaign of 2018. Previously, Corrina worked at Google Ireland and with influential digital talent at Gleam Futures agency in London.
Columbia Records UK
The Still Here campaign, which aimed to increase public awareness on domestic violence in the context of the Covid-19 pandemic, has brought difficult but important content to Irish social media users.
Department of Justice and Equality Ireland
James is a solicitor specialising in intellectual property and media law issues. His presentation will look at protecting your corporate reputation in a digital world including defamation, branding and IP infringement.
The Giants have a strong community of fans, something which extends beyond the games and onto social. Mark will explore how to engage your organisation’s loyal consumers whilst attracting new audiences.
Mary will share insights into Northern Ireland Screen’s important work promoting the Northern Ireland film, television and new media industry on social media. The organisation has a number of different offerings across education, culture and the economy.
Northern Ireland Screen
Jessica will look at how Ulster University uses social media as part of their overall communications strategy to engage and build relationships with current and potential students.